Welcome, welcome, welcome everybody to Top Line Live at Five. And my name is Brian here with Top Line. And today, we’re going to be talking about LinkedIn and not just LinkedIn in general, but how can you kind of stand apart from the rest of the crowd when it comes to marketing on LinkedIn or you might be thinking marketing on LinkedIn. What is it? What are you talking about? And the reason that I am talking about LinkedIn right now is that, the more I dive into what’s possible with LinkedIn and what’s available, the more interesting it becomes. So if you’re in a practice and you would like to find your absolute ideal patients and those are people that can afford your treatment options that are going to continue. I’m coming in on a regular basis that they are going to pay on time. Hopefully, they have insurance, but there are all these things that are helpful when it comes to building a practice that finding these people on LinkedIn is almost a guarantee.


When you start looking at the stats of the types of people that are on LinkedIn, it is very clear that these are sort of the ideal patients. Now, this is not going to be perfect for everybody. But when you start looking at the types of people, these are professionals, they are usually, I think the average is somewhere over $70,000, so you’re kind of already hitting the target market that makes sense. And you can now do something on LinkedIn that we previously were just playing around with on Facebook, and we were able to do it on websites.

But now we have the ability to do something pretty cool on LinkedIn and that is personalized videos. So you’re probably seeing that we’re talking about a video a lot and as video becomes more and more accessible, it becomes easier to create, easier to get out to the markets. Then you start looking for ways to set yourself apart because more and more videos are out there. So what can you do to stand out from the rest and personalizing videos is one heck of a good way to do it. And what we’re talking about here is actually pulling your information from LinkedIn into the video. So if ever,  if you want to go and check me out, Brian Devine looked me up here on LinkedIn and you’ll see an old picture. I probably don’t look quite as good as I did back when I took that picture when I first got started. But Hey, this is the point that this video right here, this is just a sample video and I did it for dentists.

We can do it for all different kinds of practices. And we just did this real quick just to kind of show you what’s possible. But what we do is we put an overlay immature. So obviously we use your logo, we put the name of your dental practice and we’d give some kind of call to action.  Take advantage of December’s cool new offer or what’s coming in January. So all kinds of things that you can do in the post itself to get people to click on it and yes when it comes to Linkedin you can run ads now and it’s fairly inexpensive because people are still trying to figure it all out. So why not get in front of that trend? `And you’ll notice that it pulls my name. So anyone, anyone that clicks on this would be able to see that information. Connect to this video to my LinkedIn account so they’d have to approve that, and if they’ve got like 300 different tabs open as I do at all times is going to take a little while to load.

But I just wanted you to kind of get a feel for that obviously, all different images in the background. We can put all different music in the background, all kinds of smell experts. Here’s the next piece at our dental office in Broomfield. And obviously, if you were going to do a larger area and it was more than just your immediate location, let’s say you had a couple of towns all in the area that you wanted to, to get this in front of, you would say at our dental office near you in and that it would pull up their information. So it’s as if you created this video just for them, so I just wanted to give you an idea of what is possible these days and sort of show you just how powerful and impressive that you could be on LinkedIn.

Now obviously this will work just as well on Facebook and it will pull in all the facebook information. So if they have a different photo on Facebook than they do on LinkedIn. Let’s say that you ran the campaign and you ran it on LinkedIn, you also rated it on Facebook and I saw both. They’d see the differences; they’d see that you actually are pulling the data directly from their account. It is really amazing and it really set you, set you apart from everyone else in the market because as far as I can see, no one is able to do this just yet. I’m sure it’s going to be coming soon, but we’re trying to stay right in front of that particular trend. And again, the reason that LinkedIn is so powerful is that it is already really finding you just the right types of patients for your practice. That’s what I wanted to cover today. I hope you found value. If you enjoyed it, please share it with some other people. If you found that you have some questions, please let us know. I’d be happy to answer any questions you have. And that is it for me. I look forward to seeing you next time on Top Line Live at Five.

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