Welcome! Welcome! Welcome everyone to Top Line Live at Five! My name is Brian Devine and I’m happy to have you over here so that we can talk about something that’s pretty cool and unique right now and that is personalized video.
Now here’s the thing. I’ve talked about personalized video before and we’ve been batting around some different ideas and different ways of using personalized videos and we came up with something really fun that we’re going to implement ourselves. I thought “Why not share with you so that you can implement it with your patients?” so what’s happened is that the software that we use to create these personalized videos, and when I say personalized videos, what I want to make clear is that it allows us to pull the person who is viewing the video.
We’re allowed that we’re able to pull their information either from Facebook or from a form that they fill out. So if they fill out a form, that’s, you know, that you say “Hey, fill out the form so we could personalize your video.” Then it will put the information in there or it will pull it directly from Facebook. So we would actually be able to pull in images that make that on Facebook their name, phone number, all kinds of really fun stuff like that.
Here’s where it gets exciting. It can also pull information from a database so if you have a patient database that has name, phone, number, email any kind of information like that, we can then put into a video to personalize it that. Give us one heck of an opportunity and essentially the idea that came up was let’s do appreciation style videos so we are able to appreciate our clients and that’s when it dawned on me.
Why not let you know about it, because it gives you the option to now send out a a single video that you create and then personalize it for every single one of your patients? You’re not having to create 300, 400, 500, a thousand of these. You create one and then be based on that database we can then pull in all that data so that when when I see the video I see my information and when someone else sees the video they see their information it is really a powerful tool now we obviously thought let’s start doing that for our clients and we’ve got some fun ways to do it.
I think you know that if you look for some of the other videos, you probably see that we have the t-shirt one and we thought that we could do a lot of fun things with that t-shirt by putting really good fun things on pulling your information and really make it unique. That way, rather than having to create a separate video for every single client, we create one and then send down an email that says “Hey, we’ve got a personal video for you. Click here to watch it. It’s a really great way to do it. Now, there’s the other side benefits that I want you to consider. That is, if you host this video now on your website so people are clicking on a link that goes to your web page, then goes to a page on your website.
There’s a lot of activity all at once or at least over the course of a couple days and a lot of what we call time on site. When we have a lot of time on site, when people spend a lot of time on your website, it’s really good for search engine optimization. It’s one of the really main piece that Google looks at when they are determining the value or the authority of your website. So there’s the double effect that number one, it’s great to be able to reach out to your patients for no real reason other than to say “Hey, we appreciate you.” then number two, is that when they are being appreciated, you’re getting a huge benefit when it comes to the authority or value of your website in the eyes of Google.
If you have any questions about it, if you like some help but want to know how we can do this for you, I’d be happy to answer any questions you have. Give us a call. You know, click on one of these buttons over here somewhere or send us a message. Give us a call 720-989-1932. I look forward to catching you on the next Top Line Live at Five. That’s it for me. Bye for now.