Welcome, welcome, welcome everybody to Top Line Live at Five. My name is Brian Devine here with Top Line. And today, we’re going to be talking about Google my business and how they have decided to go social. You might have seen one of my earlier videos where we talked about Google Plus going away and I can’t remember the exact date, but essentially Google has announced that Google Plus, Google social media platform is going away so they are getting rid of it. But Google still understands that social is extremely important and they are not going to just give up on it. So what they are now doing. And then I announced it just I think today that they are now adding a little bit of a social angle to your Google my business, your Google map listing. And essentially what it means is people can now follow your Google listing.
Now, if you’ve seen some of the other videos, you’ll hear that I have talked about how you can use Google posts, rather than having Google Plus and trying to put all of this content on there and putting your offers. Their Google my business has now taken that over where essentially you can do Google my business posts and those are basically something that you can put on there like a special, an offer. I mean there are all kinds of things you can do with this and it will only last for seven days. So it’s not like you can say, okay, well here’s what I do for this month and you put it up there and you’re done. No, every seven days it is going to expire and you won’t be able to see it anymore. And so what Google is doing is saying, if you like this business and you want to see what they are doing on their Google posts and see what is happening with specials and offers and events are going on, you can follow that business and you will always be updated with whatever’s going on.
And that’s actually really cool when you think about it because now if you start to really utilize those posts as places where you can put specialist, put offers, put events, maybe you do like a big event for your practice once or twice a year where you’re bringing all of your patients and have them invite a couple of new people and you do like a big patient appreciation event. Those typically go very well. Now, you can make sure that Google is helping you get the word out and they do it for free. So if you can get people to follow your Google my business listing your Google map, then you can start having people follow you there.
Essentially on Google you’ll see that they have fresh ways to stay up to date on your favorite places and find new ones. And so you can feel free to read through this, but essentially you’ll see it right here. So somebody can go to your listing and I don’t know how long it takes for them to roll it out. I haven’t seen it on too many listings yet, but you’ll probably see it very soon and you’ll be able to just go here where you see all these directions, everything.
So that’s what I want to make sure that we talked about today. And I’ll let me there because I want you to take advantage of this. This is something that is brand new and if you start to utilize it, even if you run ads and even Facebook ads, you can run and say, make sure that you follow us on Google. We’re always doing new cool stuff there and we’re offering specials to our patients. You might have found yourself a really fast, easy way that you can just contact your patients and do it in a seven day window and that could be extremely, extremely powerful. So anyway, that’s what I want to cover today. I hope you’re having a great one and I look forward to seeing you next time on Top Line Live at Five. If there’s anything that we can do to support you, please don’t hesitate to ask and I will see you next time. All right, that’s it for me. Bye for now.