Welcome, welcome, welcome everybody to Top Line Live at Five. My name is Brian Devine here with Top Line. And today, we’re going to talk about something that we’re actually going to be starting to do a lot more of and that is webinars. This is something that I have been talking to officers about for quite a while and I’m surprised that more practices don’t do webinars. I think a lot of it stems from this idea that a Webinar is a way to sell products or get people interested in things that are bought and sold online only. But the traditional brick and mortar business mean a place where a person has to go to get the service or the product. They actually do extremely well with webinars.
Now, if you are not familiar with webinars, sign up for one. It doesn’t have to be one of ours, but at least to find out what they’re about. Because the whole idea behind a Webinar is that you get to have a conversation with many people at once without ever having to leave your house. And what it does is it gives people an opportunity to sort of get to meet you a little bit or somebody that maybe is in your practice that’s going to do the Webinar and they do it in the comfort of their own home. So we’re not asking them to leave and go someplace and hopefully, be interested enough that they don’t feel like they’ve wasted their time. So there are a lot of advantages to a webinar. Now, there are a lot of chiropractic offices that will do sort of the introduction meeting where if you know, you’re going to start treatment in that practice, they asked you to come for meeting so that they can teach you about what they’re going to do and what they’re all about.
And actually it works really well. It’s a good idea. There’s a way to do that online. And so a lot of times people like me that work a lot, we might not be able to make it, but we’d still like the information. It’d be nice to be able to say at this time and this day I can just watch the Webinar and that can go a long way. Now, I want you to think about other types of services, so if you’re a dental office and orthodontic office, people have questions about what it is that you’re offering and I’m just off the top of my head. Probably the more important things that you can cover is something like implants. If you’re an orthodontist, just talking about what treatment entails, what treatment is like in your practice, and showing some before and after so that you can say, if you or your child looks like this, here’s what you can expect.
If you or your child looks like this, here’s what we would be doing. And it gives people an opportunity to sort of meet you. Get a feel for what your offices, like get a feel for what the service is all about and then make an informed decision. It also means that you can now have a conversation with, which feels kind of one on one, but it’s one to many, so you can have lots of people on this Webinar and have that conversation, do an excellent job, create a really great experience, but you didn’t have to meet with every single one of those people who just had some questions.
And so if you’re doing a webinar and just to take implants as an example, and you have people that are curious about implants but they don’t know if it’s right for them. They don’t know what it costs and they have no idea really what it is all about. Rather than have them schedule a free consultation and your practice. And after the conversation you find out that they can’t afford it. There’s no way they’re going to do it or you’re looking in their mouth by now. That’s absolutely can’t do that for you. You get an opportunity to talk with those people and sort of weed them out and they will weed themselves out. But the people that it’s perfect for are finding out now in a way that is completely comfortable for them and super easy for you.
Now, I also want to make sure you know that if you’re going to run a Webinar, you can do a live webinar where kind of like I do these videos live and yes to the fall sometimes rings or I get an itch on my nose, whatever, but things don’t go perfectly when they’re live. However, a live webinar has sort of a different field because you can have somebody that’s answering questions, so if there’s questions coming through that you can have somebody who’s answering questions or you can personally answer questions at the end and there are a lot of good things about having a live webinar.
Here’s the thing though, when you have a live Webinar, things do go wrong and you make mistakes or you skipped something or you forget something. But, if you create the video and you can just use screen capture, you don’t have to do a video where you’re talking head like this. There are all kinds of what’s called screen capture software. And you can just have a presentation on the PowerPoint and give the presentation, but if you record that first and not do it live, you have an opportunity to practice it and get really good at it and say, this is the one that I want to put on the Webinar, not this one. And then, you can do what we call a hybrid webinar where you are there live to answer questions, but you press play on your video so that you know that you’re going to have the perfect presentation and then when the video’s done, you then come back live and you can answer questions and do whatever you’d like to do.
You could also do just automated webinars. Now, I do recommend that if you’re going to do an automated webinar that you don’t try to pull it off as, as if it’s live. So a hybrid Webinar, absolutely go for it. You know, pull it off as you say that it’s live because you are there, but if you’re not there, and don’t try to pretend like you are because you’re not. And even though there’s amazing software out there that’s going to make it seem pretty done live because you can have your chat stream, you can have questions being asked that of go to your email, all kinds of really cool stuff, but it’s probably better that they don’t think that you are there live that they’re going to ask a bunch of questions and get an immediate response. But what this means is that if you’ve pulled off a massively perfect Webinar, you can then say, “I’m going to put this webinar out every Tuesday and Thursday, in the morning, on Tuesdays and in the evening on Thursdays.” Their software will just automatically do that.
Then, when people sign up for it, it will start playing at that time and they can jump in and out. And it’s really amazing and it doesn’t cost what it used to cost. It used to be very expensive to do this and it’s really not that bad anymore. You can get, you can get some really great stuff that automates all of this and you can have a really excellent result.
So, I wanted to put that out there because again, I think that people are missing the boat here. There’s a real opportunity for practices to be doing these webinars so that people are getting that interaction, they are learning about the service that they might be interested in and they’re not wasting your time. In fact you’re going to get more people that are curious, that might find after the Webinar, I really want that and these are people that might not even have gotten this far as ever calling your practice because it might just, might not be for them. So there’s a really great opportunity here.
Okay. That’s what I wanted to cover today. Let me know what questions you have. If you’d like to know what kind of software that we use or that we might recommend. There are lots of different tools out there. I’m happy to answer any questions that you might have and I think that covers everything for today. So thanks for spending some time with us today for Top Line Live at Five. That’s it for me. Bye for now.