Welcome, welcome, welcome everybody to Top Line Live at Five. My name is Brian Devine here with Top Line. And today, I’m excited to talk to you about something brand new that we’re doing over here at Top Line right now, and that is the upside. All right, so we are talking about video marketing but not just any video marketing. I want to make sure that you were thinking about how you can stand out from the crowd when it comes to video marketing. Hopefully, by now you know just how important and how valuable video marketing is and can be to your practice if you are not already aware of just how important it is, and how valuable it can be.


We do a lot of video for our clients. We have a tool after tool in order to be able to produce a lot of high-quality video content for our clients. And I want to make sure that you know that there are some really fun things that we can be doing these days. So if you feel like you’re coming into the video marketing arena a little bit late, you’re not. First of all, let me make sure you know you’re not. Most practices are still just starting to get started. However, more and more companies that are doing marketing for dentists, orthodontists, chiropractors, real estate, all of that, more and more of them are incorporating video into the marketing mix and the reason that they’re incorporating video on a more regular basis now is because it is easier than it ever has been before in order to create video content.

More and more people are consuming video content and because when it comes to search engine optimization and what Google considers your site as being an authority site or not being an authority site time on your website, having eyeballs on your website really helps with that. So if you want to be considered an authority, then you have to have the people that come visit your website, stay for a really long time and video is a great way to do that. The other place that video is extremely valuable and important is on social media, and I’m talking about places like YouTube, Facebook, and Instagram. All of those places because if you can get people to stop and engage with the video that you’ve created, and you do that consistently enough, then when they have a need and they and you put out maybe an offer, an H.S.O. or holy smokes offer, they’ll actually remember that they’ve engaged with you, that you’ve done some interesting stuff with video and you’re going to have much better results overall with your entire marketing campaigns.

So video’s huge. So why am I talking about the video today? Specifically, because there is a brand new system that we are playing with right now and it allows us to these videos that look like someone is texting back and forth. Now, we’ve done similar kind of stuff in the past, but we have very little control. We weren’t able to have a whole lot going on. We had just a couple of little differences. So I am looking at this new technology here and it is really slick. Now, this is just a sample, but what I want to make sure you see here is that this. We can change the person’s name, we can change the image, we can actually change how much of the battery life has shown, what time this was supposed to be. All of that we have control over. It’s really very cool. But I’m going to press play here so that you can get to get a feel for it. It’s a minute 35 seconds long, so I’m not going to go through the whole thing, but I want you to get a feel for just how kind of facility it is.

Now, keep in mind that as this is typing and it’s going along, we have full control over it so we can change the conversation. We can change who’s talking, who’s responding, all of that. And it’s really kind of fun. So I’m going to pause it here because the whole idea is that you’re getting people to stop to watch this kind of unique video and then I’m going to kind of scroll over here because what happens is it makes it seem like this person was going to ask her on a date and then change their mind or not. It’s that not changing. They realized that I was not asking them for a date. It’s just very silly. And what they’re doing is they’re asking for help or for a referral for a dentist. And we can do this for all different niches. But this particular sample, I want to show you are that you can put a phone number for the dental office; you can put the dental office website and then a thank you. Get a scheduled and text to confirm our date. Because the whole concept was this misunderstood date. And then thank you for being my friend and me through this. And then at the very end, it says you’re welcome. So this just to kind of a fun way to do it, there are all kinds of ideas and creativity that you can play around with. This is endless.

And that’s really what I wanted to get across is that even though more and more people are getting involved with video, and even if you have done video in the past and you feel like you’ve kind of done it in the UK. First of all, you can never do enough video. Please keep doing a video that is so valuable. What I want you to keep on getting and better with it. However, while you’d also known as this really cool tool where you can create these texting videos. And what we are working on right now is not only to be able to do those texts and videos so that you can have that back and forth conversation and make it kind of fun. Silly and it gets that engagement that we’re looking for and it also delivers the information which will be a phone number, the website, things like that. But we’re also going to be able to put backgrounds so that it has a better feel and flow and music and things like that, so lots of different ways we can make this work.

All right, that’s what I wanted to cover today. I hope you found some value in it. And if there’s anything that we can use, support you, please do let us know and we’ll look forward to seeing you next time on Top Line Live at Five. That’s it for me. Bye for now.

 

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