Welcome, welcome, welcome everybody to Top Line Live at Five! My name is Brian Devine and I am really happy to have you with us today! It is a crazy day here in Colorado. We’re about to get some flash floods, so, I thought I’d shoot this video for you real quick before that all starts. We are going to be talking about something that it’s kind of surprising how much this has come up lately here in the United States is the the GDP which is General Data Protection regulation that is coming out of the European Union.
It officially starts on May 25th. Okay, so we’re talking next week. It is like imminent. It is coming now for most of us. We’re here in the United States, it really doesn’t apply. It’s not a big deal. We don’t have to worry about it. Now, because of the fact that I am in marketing and mostly digital marketing, I am getting bombarded with all of this stuff and I have gotten some questions from clients about the GDPR and how it might affect them.
Because, they’re getting emails from Google, from Facebook, like all of these things that are global – are having to make these big adjustments. You as someone that uses these tools is going to have to comply. Because, they’re forcing you to but it doesn’t mean that you have to comply on your website and how you do your marketing so to speak.
Now, because I am not a lawyer and I can’t tell you for 100% certain that you do not need to worry about this whole thing. You don’t have to worry about these big fines because the fines can be up to four percent of yearly revenue and that can add up fast. Now, they’re claiming that it’s going to be, you know, fair. They’re not going to give you warnings and things like that first. It’s not like you’re just going to get hit with the big fine but because you’re in the United States. You’re probably named well who cares that I don’t market to people outside of the United States, let alone in the European Union.
Well, here’s the thing is that if you are collecting emails and sending out newsletters and you’re doing that through your website and you’re not blocking people from the e European Union, then, there is this slight potential that you could possibly make off, you know, in the web of this whole GDPR thing and that’s why I start by saying I am not a lawyer. So, I can’t tell you for 100% certain.
Because, as I was doing this research and trying to figure out what we needed to do just how, you know, what I’m going to go ahead and solve the problem, I’m going to make all of our websites that we build from now on, we’re just going to make them compliant.
Now, there’s a couple of ways to do this. One of the ways is we add software to the site and it has to be a wordpress site and that’s pretty much all that we work with but if you have a wordpress site, we can just put software on there that it will automatically provide all of the necessary like the seven main things that you need to have to be compliant and it will put that on your website. You click and fill out a few things and you’re good. Now, the other tool that I really like that I think it’s probably better for most people in the United States, it’s actually a gate. Okay, so what it does is that if it knows that you’re coming from one of those countries from one of the European Union places, you will get a big screen that pops up over the website and it says, “Hey, we’re noticing that you’re from the European Union and in order for you to see this website because we do collect cookies and we do ask for emails and we send out, you know, notifications.” You know, maybe you drop pixels things like that so you get to then say, “Because, you’re from there, you can’t see the site unless you accept all of this right now.” There’s like a green button that says, “Yes, I accept.” Then, a red button that says, “No, I do not.” It’s really that straightforward, you know.
We’ve even gone as far as, let me show you this. We’ve had some of these images created. Now, it looks a little blurry because it’s really designed to be small and we just pop that on your site. There. That way we can let people know that you are compliant. We’ve had a few of them done so that you can feel real good about it. We did it this way because we wanted it to look on any site. We didn’t want it to be like a big eyesore. So, if you’ve got, you know, like a black footer and you want to put something that’s white on the bottom, we did those as well.
Then, I was going to, let me show you what it looks like, when we blow these up but when you do blow them up, you know, they don’t look as nice but I want you to be able to see it. So, that’s where we are with this whole thing.
It just it all seems crazy to be that here we are in the US or we’re having to even think about this. But, you know, what it’s not bad practice. It’s actually good practice and B.) You know, I don’t want to get into all the requirements and how it all works. You just want you to know that if you want to be compliant, you can be. It’s really not that hard or that expensive and you can kind of take care of it with one fell swoop with just having that big old drop down that says, “Hey, you’re from the European Union. You can’t see my site unless you accept all these terms.” Then, you’re nice and nice and clean.
Alright! So, that’s all I wanted to cover today. I want to make sure that you knew that you could take care of this. If you want it, if you do not know what GDPR is, the General Data Protection Regulations coming out of European Union and that the hard start date is May 25th, do a little research. Give me a call. Let me know how I can be of support to you but I don’t want you to worry about it. I just want to make sure, you know, that it is something that could absolutely be handle for you and it’s not that big of a deal here in the US and if you are marketing to people in the European Union, please go talk to a lawyer. Get this done absolutely 100%. Right, okay! That’s it for me. Have a wonderful weekend! Bye for now!