Welcome, welcome welcome everybody to Top Line Live at Five! My name is Brian Devine and I am happy to be back live today because apparently for the last couple days we’ve had no sound. I think we’ve got it all worked out now and we’ll double check this one but appreciate you bearing with us as we run through a couple of technical difficulties. That being said, let’s talk about website speed and more importantly mobile website speed.
Google is at it again. They are absolutely making big shifts and changes to their algorithm on how they determine where to place your site in all of their search results and they are making site speed, especially, mobile site speed more important than ever before. Now, it’s always been a factor but they’re pretty much signaling to us that this is going to be a really big deal. What they are doing is they are making mobile search the priority and that means that if your site isn’t mobile optimized or fast on mobile phones, you’re going to have a hard time ranking. They’re not going to see your site in this authority and you’re going to not be found nearly as easily as if you had a fast mobile website.
Alright, so what do you do about it well? We’re actually in the process of moving a lot of our client sites from their hosting accounts where they are now onto new servers that are faster and it’s really unfortunate that we’ve had some really good success over the years with these companies and they’re just slowing down and things are kind of getting bogged down. It’s because I probably had these server accounts for so long that there’s so many sites running on them that’s just getting slower and slower and rather than trying to solve the problem, they’re just telling me to upgrade and their upgrades aren’t any faster. So, you might be running into the same issues that we are. Well, there are other servers out there that are faster. There’s things that are designed specifically for certain types of websites. So, if you have questions about that I’m happy to talk to you about it. But, what I’d like you to the first to do is go to Google.
Now, I’m going to switch my screens here. So, you can see what I’m seeing. You’re going to go and just type in Google mobile page speed or anything along those lines. They’ll give you a whole bunch of ideas. Once you start typing it in and the first one you’re going to want to go to is test my site. This one right here because it’s just got this big blue background. It is think with Google. So, it’s all coming from Google. You don’t have to worry about who’s getting your information because Google already has it and you put your URL in there hit this button and then away you go.
You might find that you’re doing great. You might find that you need a little support, a little help. They’ll give you a full report that you can send to your web company and say, “Hey, can we fix these things? Hopefully, you can.” You know, it’s actually, we’re in the process of moving our own site and we’ve got so much stuff there. It is just going to take forever but we will get it done Because, we are not running as fast as we should. So, that’s why we’re doing that for all of our clients.
Now, there are other places to go and you’ll see all these different options. Here, when you do your search there is another one called PageSpeed Insights. Again, this is developers.google.com, so, this is not any third-party. You know, trust me. Relax. Know this is Google and they’re going to give you a really good analysis. So, you can come here and put your PageSpeed Insight in from, put your logo in here, see your URL in here and get that information. Then, finally, I don’t think with Google, they’ve got some tips so they they’re going to walk you through the whole thing.
So, you can just go to thinkwithgoogle.com and start searching around and get some information. They’ll kind of walk you through everything. It’s really nice but I would just start here. This is the testmysite.thinkwithgoogle.com , put your site in there and it’s going to give you everything that you need. Like I said, we’re in the process of making a lot of changes because this is becoming more important and more valuable in how you were ranked on search engines than ever before. Google really is just kind of signaling to us this matters. They are really going to make this a huge priority.
Now, one of the things that we also do is in order to help you know speed up websites on mobile phones is we have the ability to just turn things off. So, if we detect that you’re on a mobile phone, well we know that you pretty much are going to need some basic things but not everything. So, we start turning those things off to make it go much much faster. So, there’s lots of ways to help support your need, help support people that are searching for you on mobile and then give you the best possible result.
Alright! I think that covers everything. Let me know what questions you have and how we can be of service to you in the future. I look forward to seeing you next time on Top Line Live at Five! That’s it for me! Bye for now!