Welcome! Welcome! Welcome back, everybody. It’s Brian Devine here with Top Line and we are here for the Top Line Live at Five.

Once again, thanks for joining us and we’re going to do a really interesting one today because I do get this question a lot. We’ll be talking about websites, not just websites we’re going to be talking about website, security and I’m going to make this really short because there’s so much that we can talk about when it comes to website security and what is important, what you need to know.

So let’s just break this down to one little piece and this is something that is hugely important for your practice today more than ever and that is the SSL which stands for “Secure Socket Layer.”

Make sure that you have an SSLThe reason this has become so important is because Google, Google’S chrome browser, which is a very popular browser for searching the Internet and Mozilla Firefox, they are putting these huge red warning signs up in their browser window that says your site is not safe.

If you do not have an SSL or Secure Socket Layer on your web host, this is a big shift because about I’d say, about a year ago, we started finding out well, if you put and SSL and have the little green bar on the browser that said “secure” that they give a little bit of an effect on Search Engine Optimization. Meaning, if your website was pretty much the approval than the competitor’s website from yours. Have the green “secure” on it and the SSL “Secure Socket Layer” and your competitor didn’t you might show up a little better in search results but wasn’t a big big deal.

Well now, we’re not talking about Search Engine Optimization. We’re talking about people going to your website and seeing the big red warning sign that says “Don’t put information on this website. It’s not secure.” So Secure Socket Layer is the encryption so that you can actually have a secure site. So information being passed from with browser to your server is secure.

Now, it’s important to understand the basics, but I really want to get this home to you. The next time you are searching online, I want you to go to a website and look in that the upper, well you’re seeing my left hand but my left, your right so it’s going to, go see a “green secure” for the sites that have this. They have “https,” columns slash slash instead of “http.” So, that little S means it’s secure and if it’s on the right, you’re going to see that green bar that says “secure.” if it’s done wrong or if you don’t have an SSL on your website you’re, going to see this big red warning and it is significant and it’s going to keep it it’s not her way.

I don’t think they’re ever going to go away. So make sure that you are aware of this. It is not expensve. There are three different options for you when it comes to getting the SSL on your website. The number one way, it is absolutely free. There what are called CDN’s. What does it stand for? It is a content network delivery service CDN and there are services like Cloud Flare where you can get a free SSL certificate and it it works exactly the way it’s supposed to and creates left security between a browser putting information on your website and getting to your service creates that security

It’s actually free but you have to know how to install and it’s a little bit tricky. So if you need some help with something like that, we can certainly do that but I want to make sure that you know that when you’re going to use a free version make sure the only thing you’re really asking for on your website is basic information, name, phone number email, but you are not asking for a real significant patient information because then there’s the next layer of SSL and that is something that’s going to come directly through your hosting provider.

So the company that is providing the server where your website lives so that people can find it throughout the Internet. They can provide an SSL free as well but those start usually around eighty dollars and sometimes they wrap it up depending on which ones you want what your providers are offering.

It can go up to dollars so for looking at about a hundred dollars for one of those, it’s a little bit easier to install. There’s still time while you still need to know what you’re doing to get it installed but it’s little more straightforward and it’s a very clean interface so it just works

All right, so that is the second way and if you’re going to be , let’s say you’re going to be taking any type of order online. If you’re selling a simple product on your website, then I recommend that one. It’s clean, fast, secure and it’s worth it’s worth the extra money to make sure that it’s done and clean.

Also, there is a third version which is designed specifically for the medical community. It is more secure, a lot more expensive than, we’re talking it can go. It can go a couple of hundred dollars, five hundred dollars. The only reasons to think about something like that is, if you’re going to be passing patient information through a browser to your server and if you’re doing that, I actually recommend that you simply stay away for good entirely.

Get yourself on the free or the one that is through your provider, your hosting provider go through a third party. If you are going to be passing patient information through your website, I would feel much better about using a third party that has all the security in place that is typical compliance because there are some real, serious rules around the compliance.

When you’re passing patient data, you need to follow those rules. Every time you violate those rules, the amount of money that could cost you in violation fees goes up pretty quickly and we’re talking tens of thousands bucks so I do not recommend that you try to solve that on your own. There are great services out there that are anywhere from that may be ┬ádollars per month and it’s just clean, okay and it’s done right.

So I want to make sure that you have the information. Now that you know when you start looking at websites and looking for the “Green Secure” versus the “Red Not Secure” and a trailer with Mozilla’s Firefox browser which is a pretty popular browser.

If you don’t have that Secure Socket Layer on your website and you start to fill out form, they’re going to have a big warning. They’re going to say “Hey, this site is not secure. Think twice about putting your information.” I mean, this is like in your face so absolutely get something on your site as soon as you can, it be done or have it if your provider doesn’t offer it up.

Get in touch with me, I’ll be happy to walk you through. We can do it again. There are free versions at least get that nice and clean for you and as long as you’re not passing any significant data, then you just need at least have that for the fact that you need people to trust you because if your website has the big red warning, they don’t trust it, okay?

So we want to get that fixed first and then a quick free I want to throw in there before I let you go for the night is when you send patient data via email, please make sure that you have a typical plan for that as well.

I know so many practices that were still sending email patient data to a referring office, to a plus insurance surgery to a plus insurance surgery and they were using a complaint email which means that you upload your information and it is then secured with a password and the only way to get the email and the information from it is to have a password on the internet and so it’s completely separate.

That is how you stay compliant. If you’re, not doing that and still sending email to patient information, please stop. There are so many ways to do this. There are third party services that do it. It’s not expensive.

Get that in place right way because I really don’t want anybody to get caught doing that just because you didn’t know because they don’t care if you don’t know you have to be compliant. I think that covers everything for Secure Soccet Layers and how many e-mail compliance fully or half or typical compliance and all that.

Let me know the questions you have. Thanks for joining me today and I really appreciate your time. Have a great night. Bye for no