Welcome, welcome, welcome, everybody to Top Line Live at Five. My name is Brian here with Top Line. Today, we are going to do something a little bit different I’m actually going to walk you through exactly how you can start utilizing your reviews to create videos. Combine them, so, that you now have a powerful video marketing system and great reviews through video.
I’m excited to do this today. So, I really want to make sure that you get value when you come and watch these. So, go ahead and get out a pen and paper. Take some notes or make sure you come back and watch this a few times. Since, I’m going to walk you right through how you can do this.
Now, the system that I’m going to show you is a way that you can do this absolutely free. It is super super easy to do. It’s only going to take a few minutes and I’m going to walk you through the whole thing. So, let’s jump right in. I’m going to switch my screens here and we are going to get things rolling. What we’re going to be doing is going to Adobe Spark. You’ll see it’s right here. spark.adobe.com. Go there. You don’t have to click on pricing or anything. You can use the free tool. If you would like to pay for it, you certainly can but you do not have to. There are some advantages, if you’d like to pay for it but it is not required. Now, simply click Start Now for Free. So, in my case, I’m going to click Login and you can log in with your Google account Facebook. Sign up traditionally. However, you’d like to do it. So, in this case, I’m just going to continue with Google cos I think I might be logged in. Guess, I am alright. Good.
Now, you’re going go through a process and it’s just going to ask you a couple questions. Go ahead and fill it out. It’s pretty straightforward. Now, when you go to create your video and I just did a quick little sample here. I’m going to go through this with you, so, that you can see how easy and fast it is. The reason you want to be doing this is because when you’re getting good reviews online, you don’t want them to just sit around and hope that people find them, you want to put them out everywhere. We know that video marketing, having people see your reviews through video is extremely powerful. So, take advantage of it all.
You’re going to do is you’re going to log into this account. You’re going to click on a little plus sign. This is where you can start kind playing around with some of your different options. Now, they go back here. I want to do a video, hopefully, they’ll make my life easier. Let me do that explainer video. There we go. So, these are all the different types of videos that you can do. I’m going to go right through this one. So, you can save some time. The reason we’re going to save time is because when you when you load up any kind of video or images, it just takes time to do that. I want to make that as easy as possible. Oh the other thing, that I want to make sure it’s clear here is that when you create a video, you can make it a square video. So, that it looks just right on the apps that have people’s phones. So, if you want to do a square video for Instagram, for Facebook, then, it’s going to take up that full screen on someone’s phone. So, very powerful. You could do that as well. You’ll see view tutorial and you can do that.
All I did was I just created a video. I said go ahead and give me a blank layout because I wanted it really simple and I’m the first one. All I did was load up a video background. Really straightforward and simple. Then, you put a little bit of text. Okay, so you can do fullscreen, split-screen captions, title and text. In this case, I did caption. I just put great reviews for Top Line.
Now, this one, obviously, you can put whatever title you’d like here for your practice and to put that in there. Now, you’ll see down here it says the stamp if you pay for their service you can remove the stamp. I don’t think it’s that big of a deal but it’s entirely up to you. Alright, so feel free to play around with this. You can move things around. You say, I’d rather have it centered and then it will center. It for you. Then, you click on your next slide. I loaded up another little silly background video because I like to just create some motion. Okay, and then what you do is, in this case, I clicked on split screen. Now, you type in the great review that you find online. So, just go online. Look up your reviews, copy and paste it right here. It’s that simple. Not obviously for a practice of medical practice, you’re going toleave out the last name. Just to be safe. I always recommend that you do that but you want their name and last name initial. That’s plenty and that’s going to go a long way.
Now, if you want to do a couple of them, feel free. You just click and create another another little timeline but you just click on the little plus. It will create another place for you to put one of these. Then, you can maybe swap it. You can say, “Alright. Well, let’s do it! This way. Let’s do the text on the on the left and the the image or the video on the right.” It is just that simple to create anything that you’d like. Alright, then I made another slide. I just put a “Let Top Line help you get great results like this.” So, if you have somebody talk about how terrific you are, then, make a call to action. Then, tell them what they’re going to do. They’ going to give us a call at seven and you put your phone number in there. Tell them to do what it is that they’re going to do. So, do this to get that so call This number to get these great results. Just like this super happy person and then, at the end, maybe if you want to, you could drop your logo in there. You can go as crazy as you want but it is that simple to do. This it is unbelievable. So, I want you to take advantage of this. I wanted you to know that taking advantage of video marketing is easy to do. It is no longer some big scary complicated process you can do this.
Now, I’m going to click on preview. You can just download it from here but I’m going to click on preview, so, you can see what it looks like. So, this was the music that they just threw in there for me. This would be your review right here. Maybe a still image of your practice inside outside, you can do some kind of a background video. Go as crazy as you want but again you want to create these quickly. Make them just effective and then have lots of them. So, that you are you are all over the place.
The point of having a video like this is so that people are finding you on the number two search engine in the world, That is YouTube. Do not ignore the power of that and you can use these for video ads. You use these on your website. You can go crazy and put them anywhere that you’d like. So, then you just click download and download it. It’s really that simple.
Alright. So, I want to make sure that you’ve got something really valuable today. Go ahead and give that a try if you do not want to make your own videos and you would like us to create videos for you, we can certainly do that. Let me switch back here. I’m going to show you the type of videos that we like to create and that we actually go out of our way to not only create these videos but we rank them we get them to be found in search results. So, I just typed in Weddle Orthodontics reviews and then these videos show up. It’s another one, William Snipes and boom they’re the videos. So, we can help you do that as well for your purposes. If you want to just load this up to your YouTube channel, load this up to your Facebook page, put this on your website you will have gone further than most people do and it will absolutely help you. Now, the videos that we like to create are a little bit fancier. Okay, so, we do have that nice static image when you talk about patient reviews. What we do is we drop a picture of your practice behind an actor or an actress and they say nice things and then we actually put the review. Now, you’ll notice that we like to say where the review came from. So, they know it’s from Google. We put the stars and then we actually put the review. So, that goes a long way. Then, at the very end, we have the call-to-action.
Alright. So, if you need some help and like us to do that for you, we certainly can but again if you want to just get started on your own spark.adobe.com So, just look up spark video and you can start creating these right now. So, go ahead and do it. Don’t wait. Take about 10 minutes. Create one of these for yourself. Download it. Load it, then, you can do whatever you’d like with that video because it is yours. Alright. That’s what I want to cover today. Let me know what questions you have. Let me know how we can serve you and I look forward to seeing you next time on Top Line Live at Five. That’s it for me! Bye for now!