Welcome, welcome, welcome everybody to Top Line Live at Five. My name is Brian Devine here with Top Line. And today, we’re going to be talking about video marketing again because it is so amazingly powerful. And I want to show you something pretty amazing when it comes to having the right video in the right key words at the right time and that time is now. And this is something that I’ve always kind of known could, could happen once in a while. However, if you do this consistently and you do this well and people will start to interact with these videos and you’ll actually watch them. I want to show you what can happen.

Obviously, I’m just on Google and I want you to see that you can get the same results that I am. I don’t want you to know, I could just go to the video here and show it to you, but I thought it’d be better if we did a search here. So we’re going to do a search for best cosmetic dentist, Singer Island, and you can go ahead and do this as well. And so I’m just going to hit enter, and I want you to see just how powerful this can be these days, if it will stay where it goes. So that’s what comes up this huge YouTube image. Now, I’m not doing anything that is special, unique. This is YouTube; this is Google actually making this happens. And it is sort of mind blowing. How powerful this can be for the right set of keywords.

Now in your area and your estate, you might not be able to say best cosmetic dentist, and, and if that’s something that might get you in trouble, we won’t do that. We’ll do something similar, but I just want you to get an idea of how you can rank these videos. And so that’s a really powerful thing. Now I haven’t done anything. Normally, if you want to see something like that, you would click more and then you click videos and then you see all the videos. But this is all so that’s pretty amazing. So I’m going to go and click on it and you’ll see now I’m going to pause it. So I want you to see that this kind of an intro can be edited. So then it says local dental review. Then we’ve got a professional actor who kind of introduces the whole thing and, you would be in the background there. We can do an actual live video like that, or you can do a still where it’s just your voice, but you see we have that professional lower third, we can do some images throughout, so it’s not just a static kind of, here’s the doctor, so all of this can be edited and created, they see some before and after kind of stuff.

So I think this is pretty amazing and it’s not just amazing that there’s this professional looking video, you’ve got this professional actor who is making this really feel great and professional. Obviously, you’ve got all of your contact information at the end, but what impressed me is this and it just unbelievably a take up almost the whole page. Now you’ll see all this stuff over here. It says related keywords. That’s just a little tool that actually had talked about on a previous video. I can’t remember what it was called, but if you want to know, let me know. I think that’s it. It’s called keywords everywhere. So if you want to put that on there and it gives you ideas and I like to have this because it always gives me ideas and different things that people are searching for. So as these changes, we stay up to date and I just want you to know that’s why you’re seeing that you’re obviously not going to see that over there.

So what is the point of the video It is to utilize video just like I am here. And if you just luck out and get the absolute right set of keywords, you do the video, well, people interact with it. You can end up with a result like that and just take over the page. It was amazing. So I want to make sure that I’m clear here. This isn’t going to happen every time. However, if you are consistently putting out good video, good marketing videos and you put them on YouTube and you set them up properly and if you ever have questions about it, I’m happy to answer questions on how to do the search engine optimization in YouTube so that you can get a better chance of a result like that. So go ahead and take advantage of it.

If you would like a video like that, get in touch with us, we’d be happy to talk to you about how it all works. It’s still kind of in the Beta phase and we’re playing around with it, so if you’d like some information and if you think it might be right for you, I’d be happy to talk to you about it and if you think of anybody that might benefit from seeing a cool video like this and might be able to learn a little something, please forward this video on and I think that covers it for today. So I look forward to seeing you next time on Top Line Live at Five. That’s it for me. Bye for now.

Gary Wilson Podcast With Brian Devine
Need Some Ideas For Marketing Your Practice With Video?