Welcome, welcome, welcome everybody to Top Line Live at Five. My name is Brian Devine here were Top Line. And today, we’re going to be talking about this, the most amazing technology. You’re going to hear me talking about this a lot because I can’t believe that it’s for real and the more I dig into it, the more amazing it becomes. So today, we’re going to dive into one little piece of this new ad technology that allows us to target your ideal patient and only your ideal patient. So it’s no longer the well what’s show the ads to everybody that lives in this area. We get to say, let’s show your ad to this specific person that lives within this specific area that we know is perfect for your practice.


So let me get that little thing out of there. Hopefully, you can see this now and you’re seeing just a little bit of this presentation and I really wanted to bring this in because I want you to imagine that this little pin here is your office and we are going to start by just drawing a five-mile circle around your office. Now, if we want to do bigger or smaller, we can do those five miles. It’s kind of like sort of the lower end. I usually would like to go lease that five miles. Now, here’s where it starts to get interesting because we’ve been able to do this for a while, but it wasn’t necessarily your ideal patients, right? So now what we do is we want to target males or females. Well, if you’re in a practice, you know that 90 percent of the time the women in the family are making all of those decisions and all of those appointments. So we’ll probably want to target women.

Now, what about age range? Is there a specific age range? This perfect that is ideal for your practice. How about marital status? So you’re looking to work with more families so that you can market to one and pick up three, four, five or more people for your practice. How about parental status? We might want to find out, are these people, do they know their parents? Do they have children? And if the answer is yes, we show it to them and we want to show specific ads to people that do not have children and a specific ad to people who do. And we have the opportunity about homeowners. So if you really want to just target homeowners and that is perfect, the ideal patient for your practice, and then we can do that.

How about what car they drive? Maybe you want to do higher end and you want to know that they’re driving a higher end car and you have that option now where you can say, I only want to show the ads to people that are female, that are specific age, their specific marital status, their parents, homeowners, what car? You know what it gets even deeper. We can look at household income. Yes, that’s right. And I know it starts to get a little scary when you think about it, but yes, we can target based on household income. And then of course finally net worth. So what we’re talking about here is you can say, I’m going to put this special offer that I think is ideal for my perfect patient and that is a female who is between the ages of 28 and 35 that is married, has two children, is a homeowner, drives a BMW or a Lexus as a household income above, let’s say $90,000 and a net worth over 200,000. I’m just throwing some numbers out there, but I want you to get a feel for what we’re talking about here. This is absolutely crazy when you think about just how incredibly powerful that opportunity.

Okay, so I can talk about this stuff nonstop. I want you to get a feel that if you are thinking about 2019 and you know that you want to have a steady stream of new patients coming into your practice and you’ve got all of these different ideas, but you haven’t settled on exactly how you’re going to do it, I want you to consider this type of marketing because of the fact that you don’t have to already know who they are. You don’t have to do anything crazy. It is no longer a $10,000 minimum just to get in the game because what we’re doing is we’re splitting this out so that we’re able to buy this data and spread that out over tons and tons and tons of markets so that it doesn’t cost a fortune. We can make this very, very affordable, so if you have questions, if you’d like to know more, if this sounds interesting and you think I should cover more of this type of stuff, let me know. I’d love to hear from you and I hope you found this valuable. If you did and you think maybe somebody you know a joy it, please go ahead and share with them and I look forward to seeing you next time on Top Line Live at Five. That’s it for me. Bye for now.

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