Welcome, welcome, welcome everybody! It is Brian Divine here and welcome to your Top Line Live at Five.
Today we are talking about Schema Mark-up. And why are talking about it? Well, because, I’ve been working hard in most of the day, and I want to make sure that you know what it is because I’ve realized that when working with clients, you know, we spend a lot of time doing these things to websites that are designed to get you found in Google, to get you in the top of search results.
Most of you don’t know what we’re doing or the value of what we are doing, let alone the time involved and making sure it’s done right. And so, I am in the process of working on some Schema markup code and finding some errors and fixing them and making sure that we’re delivering the best possible solutions for our clients. And in that process, I thought “Hey! let’s talk about it at Top Line Live at Five today so that you know whether or not your website has it and of course, what it is.”
So hopefully you’ve seen it in the description somewhere. But basically, a Schema Markup is specific code that
you put on your website that tells search engines and Google especially, exactly what your website is about. You can do it in a way that you even say “Hey, I’m a local business; Hey, I’m a dentist; Hey, I’m an orthodontist; Hey, I’m a chiropractor.” I mean, you get to be very very specific about what you tell them so that they know when they find your website, what everything is going to be geared towards, what it is about. When you do that, you give yourself a bump, a boost in search results because you’re making it easy for this. The bots, the spiders that go around the web and find your website and crawl it and read everything and determine what it’s about.
So, when you have schema, when you put that code on there, it’s like a big billboard to those, those bots that says, “This is what we’re about, put us on the page for these keywords.” And it’s really fairly straightforward to do, you just got to know how to do it.
So, I want to make sure that you have an opportunity to kind of see what this is all about. I want you to see this here. This is from Google, this is Google’s structured data testing tool and what’s it doing is, it’s pulling all the structured data and then it is determining what your website is all about. So, you can see, that when we put this particular website in there, it says, this is a local business. You can preview it, if you want a full preview. But essentially, this is what caught my attention. This little warning and it’s here, it’s because, basically, Google is saying. “Hey, if you’re going to give us all this great information, why don’t you also tell us about price range?”
This is the kind of thing that we might just pull it right out of the code or we might talk with the client and say “Hey, let’s put a price range in there and we, you know, we want to know your bottom range is, we want to know your top range is and we’ll put up all in there so that Google has every last little bit of detail.” Because, you notice there’s a lot of detail in all kinds of great stuff that we can put in there.
So now, here’s one that I just grabbed. I don’t know, this is just a random site that came across my desk today, and I thought, “Hey! let’s see if they got the Schema Mark-up” and it says, “detected.” It’s showing what is detected and what is nothing. So, of course there is no error warnings, or items, but there is nothing here. And that means that you don’t have Schema Mark-up. It doesn’t mean there’s anything wrong with your site. It just means that you’re not given every possible opportunity to say “Hey Google, this is what we are. We are a local business and I want to make sure that you know that.”
So, I want to make sure that, that was pretty clear to you today. If you have questions about it, I love talking about this kind of stuff because it’s relatively straightforward to do and depending on the kind of website you have, we might be able to help you out really quickly. If you have a website that is, you know, how do i put it, structured in a way that is not convenient to do Schema Mark-up, then we might be able to at least point you in the right direction and get you headed down the right path.
It is highly valuable, it is not extremely expensive in order to put something like this on your site. So, I recommend that you take the time, go to the Google Structured Data Testing Tool. I’ll try to input the link in here so that you could actually put your website in and see what it’s telling you. And if you’re seeing errors and warnings and things like that, well, at least you know that you have the structured data, that you have it and then we can just fix it.
Alright! So that’s it for today. I want to make sure that we covered that because it is a really huge advantage if you are one of the few people in your marketplace that have taken the time to put Schema Mark-up on your website. It’s going to really help you out.